King Baby Bagels asked if I could animate their logo
and turn it into a series of short animated clips for Instagram

The logo was designed by In Cahoots.
I used Photoshop and After Effects to give the logo a 'printed' look,
using organic print textures and a low frame rate of 6fps. 
The logo was given 2 treatments; the 'printed' look, in pale and pastel pink, and an eye-catching, neon-sign look. 

To achieve the printed style of the logo, I animated some textures from TrueGrit Texture Supply.
Additional effects were placed on all the layers to give the line-work the imperfections of a printed image,
the before and after can be seen below. 
Before
Before
After
After
All versions were provided in square and long (screen size) ratios, for use across instagram and stories.
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